01 The Role
A social media internship with LeadAbroad in Florence, Italy, in May and June 2025.
02 What I Did
- Supported the team on marketing projects to engage new leads and potential customers.
- Shot and edited short-form videos and Instagram stories across Italy, including Florence, Milan, Capri, and the coast, to show prospective students what the program feels like.
- Managed community interactions by responding to comments and inquiries, strengthening how people saw the brand.
03 What I Took Away
How consistent, well-made content and fast, friendly replies turn followers into customers.
