01 The Idea
Closed Curtains of Fashion is a company I invented: it stages guerrilla fashion shows in unexpected places around the city. Audiences find them through a paid mobile app that works like a social media scavenger hunt, and each show connects emerging designers and artists with the wider fashion community.
02 The Problem & My Solution
My research found three big barriers for emerging designers: exposure (design teams stay "widely unrecognized," per a Vogue Business survey), brand connections (being shut out of key rooms), and financial resources (young designers who can't afford to show at fashion month).
- Targeted micro-events to boost exposure
- Partnerships with emerging designers for access
- Low-cost, high-impact modular staging
- Two-sided pricing: designer packages from $200 per show, and audience access from free clues to a $4.99/month premium tier and $15–25 event passes
- A launch timeline from market research through a private test run and an official launch event
I grounded the concept in case studies including the Vetements pop-up in Paris, Paloma Wool's guerrilla show, Moncler's public-transit flash mob, and the Comme des Garçons guerrilla stores.
03 The Takeaway
Building a company from scratch taught me to connect a real industry problem to a business model, a pricing structure, and a rollout plan, and to pitch it as one clear story.
