01 The Role
A fashion PR internship supporting the agency's clients through fashion events and product launches, including New York Men's Day presentations during New York Fashion Week.
02 What I Did
- Worked New York Men's Day with the Agentry PR team.
- Supported the Layer Zero event hosted by Agentry PR, attended by Candace Bushnell.
- Worked the Aknvas FW26 and SS27 runway shows for Agentry PR.
- Developed press materials for fashion events and product launches, increasing brand visibility.
- Coordinated media outreach and built relationships with industry influencers to extend campaign reach.
- Conducted market research to spot trends and inform the agency's PR strategies.
03 What I Took Away
Hands-on experience with how fashion PR really works: pitching, following up, and making sure the right people see the right product at the right time.